8 Reasons Why a Personal Branding Photo Session Will Help your Business
Let’s talk IMAGERY —
Of course while the star of your business is the products you sell or the services you provide, your brand & business is constantly growing and evolving. If the photos on your website and social media don’t reflect your current brand and show your customers who you are, it may be time for some updated branding photos.
Like wedding photos, branding sessions are an investment — but it’s worth every penny. Having a full, up-to-date library of personalized images gives you tons of options for promoting your brand. Here’s a list of 8 reasons why a personal branding session will help your small business!
Pictured: Lauren Meakes w/ Cassidy Watt Artistry Collective (@glambylaurenmeakes & @cassidywattmakeup)
1 — It’s creating a first impression
It’s 2023 and let’s face it; your audience’s first interaction with you and your business is very likely going to be online. Whether it’s on your website or your social media, this will be your customer/client’s first impression of you (and you know what they say about first impressions — they’re crazy important). It’s crucial to have high quality images that reflect you and your brand and are also are welcoming, approachable and professional. Great images will go a long way in making a great first impression!
2 — Introduces YOU + what you do
Branding photos are also a great way to give your customers & clients a look into your business — authentic photos of your process will help your audience feel like they know you and your business better. You’ve put so much time and effort into creating your business and your brand and you should be proud of that. Let’s show the world what you’ve created!
Pictured: Kyla from @moonlight.manicures
3 — It creates an instant connection with your audience
Humans are visual creatures — great branding photos will add a level of authenticity and professionalism to your brand that will encourage potential customers to spend more time checking you out, making it easier to connect with visitors to your website/socials. It will also give them a sense of what it would be like to do business with you and what your process looks like.
4 — It helps tell your story
Many potential customers actually love to get to know the person behind the brand more than the brand itself:
+ who you are and what your personality is like
+ what you love, your hobbies, who you are outside of your brand
+ why you do what you do
+ why you want to help people
Personal brand photography can help you tell your story.
Pictured: Mel Stefankiw of @melstefankiw_hair at Opus Salon in Kelowna, BC
5 — You’ll have a library of images to use
Social media can be hard to keep up with, but with a full gallery of photos to use, you’ll have so much content! With branding photography, you get a variety of images to use for promotions, advertising, websites, blogs, email campaigns, newsletters, and whatever else you use day-to-day in your business. It’s great to have a variety of photos at your fingertips whenever you need to represent your brand.
PLUS, using quality images on social media increases the likelihood that visitors will share your posts, leading to more social media engagement. It’s a win-win!
6 — Helps to build trust
When your audience feels like they know you on a personal level, they are more likely to trust in you and invest in your business. It’s like supporting a friend! Additionally, by having a professional, cohesive, and thought-out brand, you send the message that you take what you do seriously, and this helps your customers see that you are fully invested in their experience with you.
The London Creative in Kamloops, BC
7 — It’s more than just photos
Often times when people think of branding photos, they immediately think of a headshot. While a great headshot is important to show your face to your audience, a headshot says very little about you. A full personal branding photoshoot goes so far beyond that headshot; it’s a gallery of beautiful, personalized images that tell your audience who you are and why you’re the best choice for them.
8 — You want to invest in yourself and the future of your company
By working with a professional photographer for your branding photos, you basically get to choose how others see your company. Show your skills off the right way!
The London Creative in Kamloops, BC
No matter what type of products you sell or services you offer, professional branding photos will elevate your business to the next level. From your social media to your website, to your email campaigns and more, branding photos will emphasize what makes you and your business unique (and how you can provide your customers with the absolute best experience out there!)
Let’s chat about how to bring your business to life with a branding session! Click here to find out if we’d be a good fit.